Have you ever heard of the popular ice cream called Blizzard?
Yes! It is the same ice cream which is being served upside down in front of the customer to prove that the ice cream won’t fall off. If the crew failed to serve it that way, the ice cream is free! Blizzard was popularized by no other than Dairy Queen, or DQ for short.
Dairy Queen is an award-winning company with more than 65 years of franchising experience.
The History of the Dairy Queen Franchise
DQ was founded back in 1940s, which was a brain child of J.F. McCullough. Back then, he wasn’t a fan of frozen, solid ice cream as he prefers soft served. Due to this, he and his son decided to experiment on the perfect ice cream recipe and later on offered their own product for sale. To his and Alex’s surprise, a lot of people showed up to buy their soft served ice cream. As a matter of fact, they had 1,600 transaction in a span of two hours! It led to their success and was able to open the first Dairy Queen in Illinois.
Initially, the shop’s menu consisted only of soft served ice cream. But later on, the owners were able to formulate new products such as the Dilly Bars and Banana Splits. More and more foodies got to know DQ and supported the company. Years later, Dairy Queen was acknowledged internationally and reached up to 6,000 outlets worldwide.
Dairy Queen Franchise in the Philippines: The Details
DQ landed on the Philippines on 2006, under the management of Araneta Group of Companies – the same franchise owners of Taco Bell and Pizza Hut. Currently, there are 81 branches in Luzon areas.
The franchise type being offered by DQ is the single unit franchise, having an initial investment of P2,000,000. Two million is not a small amount, indeed. But DQ is here to prove that the franchisee will get their money’s worth. The two million pesos is accompanied by:
- Training Program (Provided during the pre and post opening of franchise)
- Ongoing support (Provided through meetings, newsletter, field evaluation, purchasing cooperatives, toll free phone line and in the grand opening)
- Marketing support (Provided through Co-op advertising, National media, regional advertising and ad slicks)
- Local promotions programs
If the amount will be converted back to dollars, the initial investment is ranging from $356,450 to $1,835,825. Also, the candidate should have a net-worth of $750,000, and liquid cash assets amounting to $400,000.
Aside from these financial requirements, there comes the initial franchising fee that is around $25,000 to $35,000. There is an ongoing royalty fee that amounts to 4-5% of the gross monthly receipts, and ad royalty fee which is 3-6% of the gross sales.
Dairy Queen is not at all unfair in terms of the costing as the company offers financing options for those qualified franchisees. There are third-party sources that exist to help the candidate finance other fees except for the franchising fee, of course.
Contact Person: Mr. Jerome Taguin
Contact No: 631-8782
Address: 3/F Pioneer Business Park, Fairlane St., Bo. Kapitolyo, Pasig City
Target Franchise Area: Metro Manila, Visayas, Mindanao