Whenever people are asked what their favourite Mexican food is, the word Taco can definitely be heard a lot of times. Taco is a deliciously spiced food wrapped in a perfectly cooked tortilla.
Taco was invented by the Mexicans in the early 500 – 1000 B.C. Originally, Taco was used as an edible spoon to hold the food. Back then, it was considered as the common food of the less fortunate which was sold in a cheap price but still tastes awesome. The food became widely popular in the country and had even reached the taste buds of many foreigners who spread the news about this Mexican food.
Since a lot of foodies loved Taco, there are many entrepreneurs who turned it into an opportunity to earn money. One of the stores that sell this Mexican food is Taco Bell. Many customers would resort to Taco Bell especially when they don’t have time to cook their food or when they are simply hungry. Taco has always been a great snack as it has enough nutrients to keep the customers’ tummy full. Not to mention that Tacos are generally easy to prepare.
Taco Bell was founded by Glen Bell who was a member of the Marine Corps in the early days. He decided to switch his field and ventured to become a businessman. Originally, he had a stand which he named Bell’s Drive-In in San Bernardino, California. He sold hotdogs and hamburgers during the rise of McDonald’s. Four years later, he opened Bell’s Hamburgers and Hot Dogs in San Bernardino’s West Side barrio.
According to stories, Bell quietly observed as a Mexican restaurant named Mitla Café, located across the street from his business, which always had long lines of customers. The café piqued the interest of the customers because of the hard-shelled tacos the store sold. However, he noticed that Taco preparation can’t be completed in a short period of time. Bell became more interested and decided to dine there himself to see if he can sell the same thing if he tweaks the recipe. Eventually, he got the proprietors’ trust that they even allowed him to personally see how tacos were prepared.
It was during the late 1951 to early 1952 that he decided to apply what he had learned and opened a new food stand. He sold tacos as well and used the name Taco-Tia. The difference is that he was determined to prepare Tacos fast while ensuring its freshness. Bell became successful in his business and had more restaurants over the next few years. He then sold one of his restaurants to a business partner and decided to build Taco Bell in 1962, which was located in Downey. In the same year, he sold Taco-Tia and later on sold the first Taco Bell franchise to Kermit Becky in 1964.
Taco Bell grew within a short period time. As a matter of fact, five years after its founding, it already opened the 100th restaurant in Anaheim. Three more years have passed and Taco Bell was already at its 325 branch.
Presently, Taco Bell is owned by the Taco Bell Corp., a subsidiary of Yum! Brands Inc, the world’s largest restaurant company. Meanwhile, in the Philippines, Taco Bell opened the first ever store in 2004. It is owned and operated by Philippine Pizza, Incorporated – which is also the same franchise operator of Pizza Hut. Taco Bell immediately captured the hearts of the Filipinos and had later on became the favourite snack of many.
How to Franchise Taco Bell: Procedure
To be a Taco Bell franchisee, a candidate should have an initial investment of $1,177,300 to $2,620,600. Also, an individual should have $1.5M net worth and a $750,000 liquid cash requirement. The total investment amount of a new Traditional Unit or a Power Pumper is ranging between $1,177,300 to $2,620,600. The said amount includes $70,000 to $95,000 that must be paid to the franchisor or affiliate.
The initial franchising fee is $45,000, having an additional cost of 5.5% of gross sales for the royalty fee and 4.25% of gross sales for the marketing.
Taco Bell also offer financing options to its interested franchisees. It has relationships with third-party sources which offer financing to cover startup costs and equipment.
- Strong background in multi-units restaurant operations
- Should be a team builder (very strong leadership qualities)
- Strong geographical and market knowledge
- Financial Strength
- An established and experience entrepreneur
- Advantages of Taco Bell Franchise
- A leading Mexican inspired quick service restaurant brand that is known globally
- Has a proven operating system that sets you up to compete in multi-unit restaurant franchising
- Strong brand awareness
- More than 350 franchisees and more than 35% of these loyal franchisees have an establishe 25 years of Taco Bell experience
- Offers Taco Bell multi-unit franchise support and many programs to help you compete within the QSR and franchise industries
- Provides access to Restaurant Supply Chain Solutions (RSCS), the largest food-buying co-op in the foodservice industry
Disadvantages of Taco Bell Franchise
- Restaurant Experience is a must
- Huge financial investment
- Stringent Franchise process
Taco Bell Contact Details
Below are specific information details about Taco Bell Philippines. Feel free to check the websites and call the numbers below for inquiries:
Follow Taco Bell on Facebook at: https://www.facebook.com/tacobellPHL/
Taco Bell Gateway: 911-6400
Taco Bell Food Express: 911-3130
Taco Bell Trinoma: 901-3634
Taco Bell at 913-2121, the number to dial if you would like to speak directly to a Taco Bell Manager or representative. All Taco Bell hotline numbers are only available from 9am to 10pm daily.