A typical Pinoy street by-stander, commuter, student, kid or an adult certainly has a favorite finger food in mind whenever hunger or boredom strikes during siesta time. And what would be the unanimous answer if you would take a poll among these hungry tummies? Kikiam, squidballs, fishballs and scrumptious sauce would be the popular answer for most of the respondents. No wonder, we see various food carts from high end to grass roots type which sell these finger food. And the director of KISS, King of balls himself Larry Lagdameo, experienced this personally before coming up with a successful brand which has over 300 outlets both here and abroad selling these favorite street food of all time.
KISS, which stands for Kikiam, Squid balls and Sauces has paved the way for stainless steel mobile carts which sells the old time favorite street food manned by uniformed personnel gives the tag line “dirty” for street food a big adieu. The main goal of KISS, King of Balls started as to sell street food that are clean, prepared and cooked right in front of its patrons the sanitary way. A sanitary inspection is done bimonthly to ensure that their franchisees adhere to their quality standards. This is done to maintain their records at BFAD at its highest standard which explains why they have a BFAD approved logo on their trade name.
Aside from the cleanliness and the proper way the products are handled, the quality of the products are at its finest because these are produced without human intervention and their products are made of high quality cuttlefish unlike in most commercialized squid balls in the market today which are mostly made of flour. In KISS, their squid balls are made of 80% cuttlefish that’s why the taste of their squid balls is superb even up to the last bite.
KISS King of Balls is known for having one of the lowest rates in the franchising business in the Philippines but not everyone is granted with a franchise because each applicant undergoes a strict check in or CI.
The qualified applicant who would be lucky enough to pursue and enjoy having a KISS franchise would get to have the franchise package inclusion such as a stainless steel cart, system and trade secrets, exclusive use and enjoyment of the brand, copyrighted panaflex canopy, business orientations and staff training, BFAD accreditation of production facilities, SEC and DTI registration and coverage permits.
For more information on how to franchise KISS the King of Balls, feel free to reach them through the contact details below:Nerissa Viloria – Franchise Director
Ryan Borrel – Marketing and Advertising Director
Raffy Uvas – Operations Director Main Office: 110 Mindanao Ave., Quezon City
Tel. Nos.: +63 (2) 454-5538, 454-5503, 929-3423
Fax No.: +63 (2) 453-0145
Email: firstname.lastname@example.org, email@example.com
Today, Lagdameo is a director of KISS King of Balls, Inc., which has 300 outlets selling fish and squid balls, kikiam, and other easy to prepare street food.
“I learned the operational aspects of the business from Larry. What I did was to commercialize fish ball vending and standardize the cart model with aluminum sidings and plastic glass covers,” said president Melchor Flores, who used to work for the Philippine master franchisee of two well-known American brands.
The company directly and indirectly employs 500 from diverse social groups and callings. The number is expected to go up when the company grows to 400 outlets by end-2006.
Investment: KISS Food Cart Franchise Fee and More
KISS was registered with the Securities and Exchange Commission in 2000 with a paid-up capital of P5,000. Initial working capital, including the carts and the small commissary, totaled P150,000.
The first two carts were located at EDSA Central.
“The rights for the space cost P100,000 but a friend from way back gave it to me on a pay-as-you-can basis. The first-day sales of one outlet was P4,000,” said Flores. “Shortly after, we began receiving franchising inquiries. We opened our third outlet and first franchised store three months after.”
By end-2000, the company had 43 stores, growing by another 50 in 2001; 100 in 2002, 50 in 2003, and another 50 in 2004. This year, the target is 50 new stores.
KISS outlets are located in malls and supermarkets as well as schools and hospitals. It is also located in several MRT stations. Of the company’s 300 outlets, 70% are based in Metro Manila.
“The investment package for a franchise is P150,000, with an estimated payback of six to eight months. Even my former bosses have become franchisees. In their case, we manage the outlets for them,” said Flores.
Secrets to a Successful Food Cart Franchise Venture
From the start, KISS entered into a strategic partnership with a frozen seafoods exporter.
“There is practically no human intervention in my partner’s automated operations. Equally important is the quality of products produced. Our squid balls, for example, is 80% cuttlefish. Most of the commercial squid balls sold in markets are made up of 20% fish and 80% flour,” said Flores.
The company’s management is basically made up of Flores’ former colleagues in the fast food business. For the crew of franchisees, the company entertains applicants daily at its head office.
“We strive to develop humility, wisdom, strength, a virtuous heart in every employee. Our most important task is to develop people who will enjoy their work,” said Flores.
For the past two years, the company has been regularly shipping inventory to its franchisee based in Abu Dhabi. There are ongoing exploratory talks with a group that owns a grocery chain in the United States.
“While we want to be a strong Philippine brand competing in the global arena, we are not keen on the Asian market. There are just too many different tastes and preferences to deal with. We would rather develop the Middle East market where seafoods are the most acceptable food items,” said Flores.
According to Dante Lardizabal, Kiss King of Balls operations director, it was the fish balls that prompted them to put up KISS, which stands for Kikiam, Squid balls and Sauces.
Kiss King of Balls (KKB) is the pioneer in stainless steel mobile carts which offer piping hot fish balls, kikiam, squid balls and ice cold sago at gulaman. The carts are manned by uniformed salesmen who underwent rigid training.
“The idea was hatched in 2002. We felt it was time to change the notion that streetfoods are dirty. At KKB, we make sure that our products are prepared and cooked in a sanitary way… right in front of our customers,” Dante explains.
Making the most of the Filipinos’ appetite for fried snack food, KKB carries local products which are easily cooked by frying such as fish balls, kikiam and squid balls.
Kiss’ bestseller is the kikiam, which is a quick fix for people on the go. Budget-conscious moms also use kikiam as meat extenders in pancit bihon, chopsuey, lomi, atbp.
Dante said that KKB now has 278 carts here and abroad such as in Dubai and Abu Dhabi.
“We’re open for franchise. To ensure that our franchisees adhere to our standards, we conduct twice-a-month sanitary inspection. We want to keep our record clean at the BFAD (Bureau of Food and Drugs). In fact, all our carts have a BFAD-approved logo,” Dante enthuses.